원문정보
국제문화기술진흥원
International Journal of Advanced Culture Technology(IJACT)
Volume 10 Number 3
2022.09
pp.325-331
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
As the perception of sports activities changes positively, the desire and popularity for sports activities are rapidly increasing. Therefore, the popularity of sporting events is also increasing. Previous studies on sporting events have focused only on research in the field of social sciences. Therefore, in this study, in order to increase customer satisfaction and customer loyalty of sports event visitors, they were classified into challenge factors, competition factors, achievement factors, and relationship factors, and their effects on satisfaction and loyalty were studied and analyzed. And based on the research design model and empirical analysis, a user-based sports event matching system was proposed.
목차
Abstract
1. INTRODUCTION
2. RESEARCH DESIGN
2.1 Research Model and Hypothesis
2.2 Questionnaire Composition
2.3 Data Collection and Analysis Method
3. EMPIRICAL ANALYSIS
3.1 Demographic Characteristics
3.2 Factor Analysis and Reliability Analysis
3.3 Validation of the research hypothesis
4. USER-BASED SPORTS MATCHING APPLICATION SYSTEM
4.1 Present system application
4.2 User Matching Algorithm
5. CONCLUSION
REFERENCES
1. INTRODUCTION
2. RESEARCH DESIGN
2.1 Research Model and Hypothesis
2.2 Questionnaire Composition
2.3 Data Collection and Analysis Method
3. EMPIRICAL ANALYSIS
3.1 Demographic Characteristics
3.2 Factor Analysis and Reliability Analysis
3.3 Validation of the research hypothesis
4. USER-BASED SPORTS MATCHING APPLICATION SYSTEM
4.1 Present system application
4.2 User Matching Algorithm
5. CONCLUSION
REFERENCES
저자정보
참고문헌
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