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Culture Convergence (CC)

The Effect of Organizational Culture on Innovation Activities and Organizational Effectiveness

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초록

영어

The purpose of this study is to empirically analyze the mediating effect of innovation activities on the effect of organizational culture perceived by organizational members on organizational effectiveness. The main results are as follows. First, Hypothesis 1, organizational culture, was adopted as it showed a positive influence on innovation activities. Second, since organizational culture showed statistically significant effect on organizational effectiveness, Hypothesis 2 was adopted. Third, the innovation activity, which is hypothesis 3, was analyzed to have a positive influence on organizational effectiveness. Therefore, hypothesis 3 was accepted. Fourth, the innovation activity, hypothesis 4, showed a mediating effect between organizational culture and organizational effectiveness. As shown in the results of this study, it is indicated that organizations should improve organizational effectiveness for growth and development through the advancement of the sustainability management system in the rapidly changing business environment. To this end, it was necessary to systematically build and activate an organizational culture and innovation activities suitable for the characteristics of the organization. In other words, organizational effectiveness can be improved when constructing and implementing advanced innovation activities based on measures to revitalize organizational culture according to changes in the business environment.

목차

Abstract
1. INTRODUCTION
2. THEORETICAL CONSIDERATION
2.1 The Relationship between Organizational Culture and Innovation Activities
2.2 The Relationship between Organizational Culture and Organizational Effectiveness
2.3 The Relationship between Innovation Activity and Organizational Effectiveness
2.4 The Mediating Effect of Innovation Activities
3. RESEARCH METHOD
3.1 The Research Model
3.2 The Operational Definition of Variables
3.3 The Data Collection and Analysis Method
4. EMPIRICAL ANALYSIS
4.1 The Demographic General Characteristics
4.2 The Descriptive Statistical Analysis of Variables
4.3 Hypothesis Verification
5. CONCLUSION
REFERENCES

저자정보

  • Moon Jun Kim Research Professor, KNU Corporate Management Institute, Kongju National University

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