earticle

영어

This study attempted to investigate the influence of consumption values on beauty salon selection attributes and behavior intention against baby boomer women. For this, collected data were analyzed, using SPSS 26.0 was used. For demographic analysis, frequency analysis was performed. For reliability testing on consumption values, selection attributes and behavior intention, Cronbach’s alpha was conducted. To examine interaction effects among variables, furthermore, multiple regression analysis was performed, and the results found the followings: First, social, emotional, functional and conditional values had a statistically significant influence on physical images while emotional, epistemic and conditional values had an effect on personnel images with statistical significance. Second, emotional value revealed an influence on behavior intention. Among consumption value factors, in other words, it was ‘emotional value’ which had a statistically significance effect on all factors.

중국어

本研究旨在分析不同类型的美容大学女性成人学习者学业自我效能对参与成效的影响，并研究不同类型的参与成效对个人、社会产生的影响。问卷调查实施期限为2022年4月11日至4月17日，研究对象为釜山地区20~50岁以上的美容大学250名女性成人学习者。问卷共69道题，收回的250份调查结果为最终分析资料，并用SPSS 26.0进行了分析。研究结果如下。第一、特征类型及学业自我效能对参与成效的影响结果显示，特征类型的所有下位因素对参与成效中的个人资本和社会资本都具有积极的影响。并且，学业自我效能中的自我调节效能对参与成效中的个人资本产生积极影响，学业自我效能中的自信感对参与成效中的个人资本没有影响。第二、学业自我效能中的自我调节效能在特征类型和参与性之间具有媒介作用。另外，在学业上的自我效能中，自信感在女性成人学习者的特征类型和参与性之间具有部分媒介作用。因此，为提高美容大学女性成人学习者的参与成效，有必要按特征类型分类参与学习，根据学业自我效能中的自我调节效能对参与成效产生影响的研究结果，有必要给学习者提供自行设定目标，评价学习过程的系统程序。