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SNS 뷰티콘텐츠 정보가 20~30대 여성의 메이크업 행동과메이크업 제품구매에 미치는 영향

원문정보

SNS Beauty Content Information of Beauty Influencers The Effect on Makeup Behavior and Makeup Product Purchases of Women in Their 20s and 30s

오미화, 김민신

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this study is to verify the effects of SNS beauty content information on the makeup behavior and makeup product purchases of women in their 20s and 30s through empirical research, and to conduct a comprehensive study on the effects of SNS beauty content information on beauty in various ways. The intent was to provide basic data. As for the research method, a Google online questionnaire was employed and distributed to women in their 20s and 30s who consume SNS beauty content. SPSS 25.0 was used to conduct exploratory factor analysis and to verify the validity of the measurement tool; and Cronbach's α coefficient was calculated for reliability verification. Descriptive statistical analysis, correlation analysis, and regression analysis were performed. The results of the analysis are as follows. First, it can be seen that SNS beauty content information affects the makeup behavior of women in their 20s and 30s. Second, it can be seen that SNS beauty content and information affects makeup behavior and makeup product purchases of women in their 20s and 30s. Third, it can be seen that the makeup behavior of women in their 20s and 30s affects the purchase of makeup products.

중국어

本研究旨在通过实证研究,考察社交媒体美妆信息对20~30岁女性化妆及化妆品购买行为产生的影响,并对其相关研究提供资料与数据支撑。本研究通过谷歌线上问卷调查软件调研了社交媒体美妆信息对20~30岁女性化妆及化妆品购买行为产生的影响;为确保测试工具的有效性,问卷分析则使用SPSS 25.0进行了探索性因子分析;为分析测试结果的信度,计算出了克朗巴哈系数(Cronbach'sα)。本研究采用的研究方法为:技术统计分析、相关关系分析、回归分析。研究结果为如下:第一、社交媒体美妆信息对20~30岁女性化妆行为产生影响。第二、社交媒体美妆信息对20~30岁女性化妆品购买行为产生影响。第三、20~30岁女性化妆本身对化妆品的购买行为产生影响。

목차

Abstract
I. 서론
II. 이론적 배경
1. SNS 뷰티콘텐츠 정보
2. 메이크업 행동
3. 메이크업 제품구매
III. 연구방법
1. 연구모형 및 가설
2. 설문지 구성
3. 조사대상 및 방법
4. 자료 분석 방법
IV. 연구결과 및 고찰
1. 조사대상자의 일반적 특성
2. SNS 뷰티콘텐츠 이용실태
3. 측정도구의 타당성 및 신뢰성 검증
4. 기술통계 및 상관관계 검증
5. 가설의 검증
V. 결론
참고문헌
中文摘要

저자정보

  • 오미화 Mi-Hwa Oh. 숙명여자대학교 일반대학원 헬스산업학 박사과정
  • 김민신 Min-Shin Kim. 숙명여자대학교 일반대학원 헬스산업학 교수

참고문헌

자료제공 : 네이버학술정보

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