earticle

영어

This study attempted to investigate differences in life attitude and scalp & hair care behavior by self-esteem, examine correlations between life attitude and scalp & hair care behavior and analyze the influence of self-esteem on scalp & hair care behavior with a goal of providing useful data for scalp & hair care industry. In terms of differences in scalp and hair care behavior between high and low self-esteem groups, a statistically significant difference was found in ‘care effects’, and the high self-esteem group was higher than the low self-esteem group in terms of such care effects (p<.001). In correlations with life attitude by self-esteem, a statistically significant correlation was observed in ‘confidence’, ‘values’ and ‘satisfaction’. In other words, ‘confidence’, ‘values’ and ‘satisfaction’ increase, life attitude becomes more positive. In correlations with scalp & hair care behavior by self-esteem, as ‘confidence’ increased, ‘care effects’ were more positive. In addition, as ‘values’ increased, ‘care practices’, ‘perception’ and ‘effects’ became more positive.

중국어

本研究以20多岁到60多岁的成年男女为研究对象，调查了自尊心对生活态度和头皮、头发管理行为的差异、生活态度和头皮、头发管理行为的相关关系以及自尊心对头皮、头发管理行为的影响，其目的在于为头皮、头发产业提供有效参考。针对自尊心高的群体和自尊心低的群体头皮、头发管理行为差异进行分析的结果为如下：第一、头皮、头发管理行为所属因素中，管理效果方面存在差异，自尊心高的群体比低的群体管理效果更高(p<.001)；第二、自尊心与生活态度的相关分析结果显示，自尊心的所属因素中，自信感、价值感和满足感与生活态度具有相关关系，自信感、价值感和满足感越高，生活态度越积极；第三、自尊心与头皮、头发管理行为的关系中，自信心越高，其管理效果越积极，价值感越高，对管理实践、认识、效果越积极。