earticle

영어

The Metaverse is a convergence of our physical and digital lives and indicates the future development trend of the internet industry. It is enabled by many different technologies, like augmented reality (AR) and virtual reality (VR), blockchain, 5G, edge computing, etc. This study conducts an empirical analysis to find factors affecting the use of metaverse platforms in Vietnam. We extracted the factors affecting the intention to use from the UTAUT2 model and added a new factor, switching cost, to address these concerns. Specifically, we collected and analyzed 520 samples (230 for Gen Y and 290 for Gen Z) to determine factors affecting the use of metaverse platforms. Our findings indicate that effort expectancy, performance expectancy, facilitating conditions, hedonic motivation, and value price factors positively influence the intention to use metaverse platforms. Social influence does not affect the intention to use metaverse platforms in a whole data set, but it positively influences in data set of Gen M. And the switching cost has a negative effect on the intention to use metaverse platforms. Additionally, we conducted a comparative study between Gen Y and Gen Z and found two groups had a significant difference in the factors affecting the intention to use. We expect the results can provide beneficial managerial implications for leveraging metaverse platforms’ enormous potential to serve the sustainable development of the internet industry.