earticle

영어

This study intends to distinguish hidden factors and causal associations between cognitive rationality and misinformation that influence panic buying and price hikes. It utilizes consumer behavior theory consolidating cognitive rationality and misinformation concept for anticipating the complementary or unidirectional impact of price hikes and frenzy purchasing. Hierarchical regression analysis will be conducted to distinguish the connections between four builds: misinformation, cognitive rationality, price hikes, and panic buying. Since SNS, WOM, and print media are as of now the most broadly utilized wellsprings of data and for spreading deception, that is the reason we think about SNS, WOM, and Print Media as our primary apparatuses which connect the mediator and moderator. A survey questionnaire is used to examine all presumptions. We are expecting that negative misinformation will direct hoarders' mental objectivity, which will intervene in price hikes, and panic buying. Likewise, it is also expected that price hikes and panic buying will have a reciprocal relationship.