일반 세션 1
Effects of Brand Webtoon on Ad Avoidance : The Persuasion Knowledge Model of Dual Experiences
원문정보
Ilyoung Ju, Jong Woo Jun
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(자료제공 : 네이버학술정보)
저자정보
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Ilyoung Ju
Assistant professor, Bowling Green State University
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Jong Woo Jun
Professor, Dankook University
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