earticle

영어

As a booster and catalyst for high-quality economic development, innovation and entrepreneurship have been essential for national economic development and a crucial means and measure to increase employment. It helps to promote the deep integration of human, capital, and financial factors. Studies have found that rural innovation and entrepreneurship promote urban-rural integration and agricultural modernization. Meanwhile, college students have gradually become the main force of innovation and entrepreneurship. College students return to their hometowns to start their businesses, which has become a new wave under the current domestic general cycle and the policy guidance of rural revitalization. Therefore, college students must return to their hometowns to start their businesses and realize the national rural revitalization and employment priority strategy. Taking the group of college students in ethnic areas of Guizhou as the research object, this paper established a model of self-cognition, entrepreneurial self-efficacy, and entrepreneurial intention (AMOS structural equation model). Based on the SPSS22.0 and AMOS21.0 software, this paper empirically investigated the influencing mechanism of college students' entrepreneurial self-perceptions on their intention to return to their hometown. According to the empirical results, self-cognition has a significant positive effect on individual entrepreneurial self-efficacy. Entrepreneurial self-efficacy significantly and positively affects entrepreneurial intention. Self-cognition has no significant direct effect on entrepreneurial intention, and entrepreneurial self-efficacy plays a full mediating effect in the relationship between self-cognition and entrepreneurial intention. Finally, on the one hand, this paper focuses on the rural entrepreneurial behavior of college students in ethnic backward areas. It expands the study of entrepreneurial intention based on its empirical results, which makes up for the deficiencies of existing studies and provides a new perspective for studying college students' entrepreneurship in their hometowns. On the other hand, this study examines the mechanism of self-perception influencing the entrepreneurial intention of college students in ethnic areas, which is helpful for scholars to understand the relationship between self-perception and entrepreneurial intention clearly. Thus, the research on self-perception and entrepreneurial intention has been enriched.