earticle

영어

The purpose of this study is to summarize the comprehensive opinions on what the solo consumers feel when engaging in touristic activities. In addition, this research systematically studies what the solo consumers feel when they visit restaurants or cafes and consume them. Also, the research explored specific opinions on the advantages and disadvantages while doing consumption activities alone. When traveling alone, it was found that the safety of the tourist destination was most important, and that the burden of accommodation expenses was felt more than that of group tourists. It was found that they felt uncomfortable because of the limitations of the one-person menu because they ate alone at tourist attractions. In addition, since it has nothing to do with the benefits that group tourists easily receive, such as the group tourist discount system, it was found that they wanted a discount system that could replace them. Amid growing social interest in the rapidly increasing number of soloists in recent years, the tourism industry and the restaurant industry have not conducted much in-depth research on the characteristics of solo consumers. Therefore, this study can be said to present information that can provide meaningful implications to the restaurant industry and the tourism industry, which need to actively promote to solo consumers in the future.