earticle

영어

The purpose of this study was to comprehnsively investigate the structural relationship between job attendance, job satisfaction, and customer orientation of Taekwondo leaders. Based on this, the purpose is to provide valuable information on the management efficiency and continuous growth of taekwondo centers. As a result of the emprical analysis, first, it was found that the degree of job attendance of Taekwondo instructors had a statistically significant effect on job satisfaction. Second, it was found that the job attendance of Taekwondo instructors had a statistically significant effect on customer orientation. Third, it was found that job satisfaction of Taekwondo gym leaders had a statistically significant effect on customer orientation. In light of these results, variables of job attendance, job satisfaction, and customer orientation of taekwondo leaders have a great influence on each variable. The operation of the Taekwondo gym is an important factor in various programs and quality of education, but the job attendance and job satisfaction of the Taekwondo gym leader are important factors in the leader's customer orientation toward trainees. In other words, if you are satisfied with your job satisfaction, workload, and work environment, you will also be active in your orientation for trainees, leading to an increase in the trainee's satisfaction.

한국어

본 연구의 목적은 태권도장에 근무하고 있는 태권도 지도자들을 대상으로 직무착근도, 직무만족, 고객지향성 간의 구조적관계분석을 통하여 태권도장이 경영목표에 도달할 수 있는 차별화된 전략과 시사점을 통하여 태권도 지도자의 직무환경에 대한 중요성을 제시하고자 한다. 연구대상은 전라북도, 전라남도, 충청남도에 소재한 태권도장에서 근무하는 지도자 287명을 대상으로 하였다. 도출된 연구결과를 통한 결론은 다음과 같다. 첫째, 태권도 지도자의 직무착근도는 직무만족에 통계적으로 유의한 영향을 주는 것으로 나타났다. 둘째, 태권도 지도자의 직무착근도는 고객지향성에 통계적 으로 유의미한 영향을 미치는 것으로 나타났다. 셋째,태권도 지도자의 직무만족은 고객지향성에 통계적으로 영향을 미치 는 것으로 나타났다.