원문정보
초록
영어
Digital technology has now pervaded and become an inseparable part of our daily life. The art museum sector is evolving into a business model that adapts to the new digital format due to the requirement for survival and development. This study examines the development state of China's art museum industry and investigates the current business model innovation trend in the art museum industry from three perspectives: reorganization and development of the art museum industry's business model theory; reconstruction of the art museum industry's display and marketing logic; and innovation of the art museum industry's operation mechanism, based on a systematic assessment of domestic and international research. This research can provide reference value for digital technology to drive the innovation of business model in art museum industry. Moreover, the study has important reference significance for the development strategy of art museum industry.
목차
1. INTRODUCTION
2. THE PRESENT SITUATION OF CHINA'S ART MUSEUM
3. THE REORGANIZATION AND CONSTRUCTION OF ART MUSEUM UNDER DIGITAL TECHNOLOGY
4. THE RECONSTRUCTION OF EXHIBITION UNDER DIGITAL TECHNOLOGY
4.1 Multimedia Projection Technology Experiment in an Italian Art Museum
4.2 The Practice of virtual reality technology in Chinese art museum
4.3 Digital technology and art museum
5. CONCLUSION
REFERENCES