earticle

영어

In the modern beauty industry, customers started to want ‘their own design,’ which differs from others in terms of consumption propensity. It is also required to apply customization reflecting customer needs to hairstyling. In hairstyling, customization offers diverse aesthetics and special experiences through one-on-one personalization. This study reanalyzed the meaning of customization, focusing on ‘personalization’ and ‘customer engagement.’ Based on the basic data of previous studies, this study performed mixed research against both hairdressers and customers. Head shapes were identified through one-on-one customization. Then, customer-wanted hairstyles were recorded through analysis of facial features. Expert consulting has become a turning point to build customer trust. The one-on-one customized consulting shows the potential to become a means of communication for haircuts that meet customer needs. In fact, every person has his/her taste and pursues a different haircut. The expert consulting referred to each preferred hairstyle through the manual has become the ground for hairstyle composition. The one-on-one customized haircut consulting would become an expert sphere, enhancing the added values of hairstyles. This study is meaningful because it developed a customized haircut consulting manual to enhance a hairdresser’s occupational value and organically improve customer experiences and reflections.

중국어

在现代美容产业，顾客的消费取向开始追求区别于他人且‘专属于自己的设计’。反映顾客需求的这种定制方法有必要在发型设计行业应用普及。发型设计行业的定制作为一对一量身定制，可为顾客提供多种发型设计带来的审美乐趣和特别的体验。本研究以‘个性化’和‘顾客参与’这一现代社会主流消费心理作为切入点，重新阐述了定制在一线美容行业的意义。另外，根据理论考察收集的基础资料，带动发型师和顾客的共同参与，并采用综合研究方法(Mixed ResearchMethods)开展了研究。以一对一量身定制方法，掌握头部情况，并分析脸部五官，记录了顾客想要的发型设计。以专家的视角提供的咨询服务，则成为与顾客形成信赖关系的桥梁。一对一个性化定制咨询服务可以成为基于顾客诉求完成发型设计的沟通工具。每个人都有不同的嗜好，追求的发型设计也各不相同。通过发型手册，了解顾客想要的发型风格，然后由专家给出建议的咨询服务方式是发型设计的基础。本研究的目的在于基于一对一量身定制的剪发咨询手册，提高发型师的职业价值，而本研究的意义在于开发有效反映顾客经验