earticle

영어

The Purpose of this study is to understand how people understand on several kinds of building facades. The people here are specified as three groups, which are end users, (under)graduate students majoring in architecture, and architects. The three groups are also specified with other variants. The semantic method is used for analysis and the data is earned by surveying them as choose how they love the images on selected tile facades images and drawings. The results on the research is that a tile facade which are red, diagonal patterned, rough, with a vertical building shape, and with glass is the most favored by the all three group. Moreover, a tile facade which are yellow, horizon pattern, soft, with horizontal building shape, with grid windows pattern, with concrete is most unloved by them. And Firstly, the end users prefer the simplicity when the architects prefer complexity over the simplicity. Secondly, the all of three groups did not like the yellow, horizontal, soft tile facade design with concrete and windows arrangement of grid pattern. Thirdly, the additional factors for groups differentiate the correlation. In spite of that, there are some groups’ factors, which their correlations are over 0.8 (highly related each other) so that these can be used for a reference for tile facade design.