earticle

영어

The study is to clarify the reason for selecting a festival field for festival events. For analyzing the determinants in selecting the festival field, it is necessary to classify the currently used festival field according to the physical form. Local festival fields are classified into four categories: independence, village, green field, and waterfront. These four types of festival fields will be selected by the local governments and festival organization. The determinant factors of festival field selection were analyzed through two processes. First, the study analyzed how the regional property affect the selection of festival fields. Second is the analysis of the relationship between the festival fields and the festival management. Using the regional property statics including population, GRDP, per capital income, and regional location factors, significance of the determinant factors on selecting festival field are analyzed. The study analyzed also that the festival management including the festival's hosting season, period, participation target, and contents has influence on the selection determinant of the festival field.