earticle

영어

This study investigated the effect of digital agriculturalization factors on business performance with the use of financial support as a moderating variable for agricultural firm workers. The factors of digital agriculture were divided into digital technology innovation orientation, administration innovation orientation, healthiness of ecosystem and entrepreneurship orientation, and business performance was set as a dependent variable. 212 questionnaires collected from workers in agricultural businesses located across the country were used for empirical analysis. Analysis results using SPSS v22.0 and Process macro v3.4 are as follows: First, digital technology innovation orientation, administration innovation orientation, and entrepreneurship orientation have a significant effect on business performance, and the effect of ecosystem health on business performance is appeared to be insignificant. Second, the use of financial support was found to significantly moderating the relationship between digital technology innovation orientation and business performance, entrepreneurship orientation and business performance. On the other hand, it was found that the relationship between operational innovation orientation, business performance, and healthiness of ecosystem and business performance were not significantly moderated In addition, as a follow-up study, a study on the mediation model formed by the discovery of mediators and a study for a moderated mediation analysis through a conditional process model with additional mediators are required.

한국어

본 연구는 농업경영체 종사자를 대상으로 재정지원 활용을 조절변수로 하여 디지털농업화 요인이 기업성과에 미치는 영향을 연구하였다. 디지털농업화 요인을 디지털기술혁신지향성, 생태계건강성, 운용혁신지향성 및 기업가정신 지향성으로 구분하고 기업성과를 종속변수로 설정하였다. 전국에 소재한 농업경영체 종사자들을 대상으로 수집한 설문 지 212부를 실증분석에 사용하였다. SPSS v22.0과 프로세스매크로 v3.4를 활용한 분석결과는 첫째, 디지털기술혁신지 향성, 운용혁신지향성 및 기업가정신지향성은 기업성과에 유의한 영향을 미치고 생태계건강성이 기업성과에 미치는 영 향은 유의하지 않는 것으로 나타났다. 둘째, 재정지원 활용은 디지털기술혁신지향성과 기업성과, 기업가정신지향성과 기업성과 간의 관계를 유의하게 조절하는 것으로 나타났다. 반면에 운용혁신지향성과 기업성과, 생태계건강성과 기업성 과 간의 관계를 유의하게 조절하지 않는 것으로 나타났다. 또한 후속 연구로는 새로운 매개변수 발굴을 통한 매개모형 연구와 조건부과정 모형을 통한 조절된 매개분석 연구가 필요할 것으로 보인다.