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논문검색

특수목적 관광(SIT) 이슈 빅 데이터 분석 : 목적지 없는 관광 상품을 중심으로

원문정보

A Study on Big Data Analysis of SIT(Special Interest Tourism) Issues : Focusing on the Tourism Products without Destinations

김규미, 이진희

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초록

영어

The COVID-19 pandemic has changed much about our lifestyles, including forms of tourism; for instance, broad COVID-19 vaccine dissemination is allowing for a return to our daily lives, but overseas travel from Korea is impossible. People’s desire to go abroad again has led to the emergence of air travel products for special interest tourism (SIT), and the focus of this study was one type of SIT that emerged after COVID-19: flights without destinations. The present study’s authors used Textom to analyze big data on such flights and used Ucinet to conduct centrality and CONCOR analysis of social network data. Data were collected for the 12 months beginning October 28, 2020, when SIT products emerged, and the study results are as follows. First, 106 key words were analyzed from the collected data, and the most frequent were destination , landing-free, travel, tourism, duty-free, and airline. Common issues of interest were tourism flights and travel packages including flights without destinations, corona, overseas travel, and international flights without departure. Second, SIT analysis findings were visualized using word clouds and ego networks. Third, the centrality analysis of SIT issues identified flight , destination , landing-free, travel, product, duty-free, and airline as key words in degree, eigenvector, closeness, and betweenness centrality. Fourth, six clusters emerged from the CONCOR analysis: 1) landing-free tourism flight product, 2) trend purpose, 3) recovery of daily life, 4) event experience, 5) around the Korean Peninsula, and 6) consumption alternative. Theoretical and practical implications of the findings are discussed.

목차

Abstract
I. 서론
II. 이론적 고찰
1. 특수목적 관광
2. 목적지 없는 관광 상품
3. 빅 데이터 연구 동향
III. 연구 설계
1. 연구 대상 및 자료 수집
2. 분석 방법 및 절차
IV. 분석결과
1. 빈도분석 결과
2. 시각화분석 결과
3. 중심성분석 결과
4. CONCOR분석 결과
V. 결론
참고문헌

저자정보

  • 김규미 Kim, Kyu-Mee. 한양대학교 관광학박사
  • 이진희 Lee, Jin-Hee. 한양대학교 대학원 관광학과 100세 시대의 트랜스포메이션 관광교육팀 산학협력 전담인력

참고문헌

자료제공 : 네이버학술정보

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