earticle

영어

The study was conducted to examine the effect of demographics and experiences of racial discrimination while travelling overseas on travel intention in the post-corona era. The data was collected using online survey and the number of respondents were 294. The frequency analysis, factor analysis and regression analysis were adapted to analyse the collected data. The present study resulted in the effect of demographics and racial discrimination experiences on travel intention. It showed that age and the number of family members among demographics were partially significant on travel intention, however, there were no differences according to other demographic variables such as gender, level of income and level of education. And the experiences of receiving the news of racial discrimination had a partially significant influence on travel intention. But the experiences of racial discrimination while travelling overseas had no significant influence on travel intention. The type of travel, popular destinations and activities may be differ depending on demographics so their level of concerns about travel may also different. The preferences of the mass media can influence on travel intention as well as its contents. It is suggested for the future research to figure out that what is the most fears/worries and its reasons subject to demographics to solve the problems.