원문정보
초록
영어
The service quality of mobile health apps is a crucial factor affecting users’ satisfaction. For analyzing the influence of service quality of mobile health apps on users’ satisfaction in China, a hypothetical model with three dimensions and eight variables was established. Then this hypothetical model was combined with the model of mobile health service quality and hypotheses were proposed based on the actual situations according to the updated D&M information system success (UMDISS) theory. Questionnaires were issued to collect data and the SEM-PLS method was used to valid the hypothetical model and hypotheses. The reliability and security of the system quality of mobile health apps positively impacted the users’ satisfaction. The cooperation and personalization of service quality had a significant impact on the users’ willingness to use mobile health apps. Through multi-group analyses, it was found that the relationship between mobile health app system quality, users’ satisfaction, and the use of mobile health apps differed under different familiarities with mobile health apps. This study is expected to provide theoretical guidance for the marketing of mobile health apps.
목차
1. Introduction
2. Theoretical Foundation and Literature Review
2.1 Review of Relevant Studies about Mobile Health
2.2 Updated D&M Information System Success Theory
3. Research Model and Hypotheses
3.1 Research Model
3.2 Relationship between System Quality, Use of mHealth App and User Satisfaction
3.3 Relationship between Information Quality, Use of mHealth APP and User Satisfaction
3.4 Relationship between Service Quality, Use of mHealth APP and User Satisfaction
3.6 Familiarity as a Moderator
4. Data Analyses and Results
4.1 Questionnaire Survey
4.2 Common Method Bias
4.3 Measurement Model
4.4 Structural model
4.5 PLS-MGA Analysis
5. Discussion
5.1 Key Finding
5.2. Theoretical Implications
5.3. Practical Implications
6. Conclusions
References