원문정보
초록
영어
This study develops a mobile banking (hereafter M-banking) research model by adopting the concept of ‘perceived value’ which mediates the relationship between M-banking quality and M-banking attractiveness and usage. A questionnaire-based field survey was administered to M-banking users (n=273). Our findings revealed that the perceived value of M-banking services depends heavily on information quality, whereas system and service quality exert at least some influence on the M-banking value. We also found that monetary value and emotional value significantly affected M-banking attractiveness, while monetary value, functional value and M-banking attractiveness significantly influenced M-banking usage. Further, interesting differences between early and late adopters were found.
목차
1. Introduction
2. Literature Review
2.1 M-banking Quality
2.2 M-banking Value
3. Research Model and Hypotheses
3.1 M-Banking Quality and M-Banking Value
3.2 Influence of M-Banking Value on Attractiveness and Usage
3.3 Attractiveness and Actual Usage of M-Banking
3.4 Early and Late Adopters in M-Banking
4. Research Methods
4.1 Construct Measurement
4.2 Data Collection Procedure
4.3 Analysis Methods
5. Results
5.1 Demographic Analysis
5.2 Reliability and Validity Analysis
5.3 Research Model Evaluation
5.4 Hypotheses Tests
5.5 Hypothesis Testing by M-Banking User Types
6. Discussion
6.1 Implications for Researchers
6.2 Implications for Practitioners
7. Conclusion
References
Appendix