earticle

영어

This study distinguished the types of urban tourism resources that could attract visiting consumers among local assets and proposed priorities for projects that should be promoted to enhance tourism attractiveness based on visitor surveys and analysis in the case target. The main contents are as follows. In the empirical analysis process, we derive 20 tourism resources through prior research analysis and propose implications through the IPA matrix. In detail, the tourist elements that need to be located in 1st quadrant and maintain existing competitiveness are natural landscape, historical and cultural resources, residents' hospitality, storytelling, performance fairs, and local festivals. If you look at the elements of tourism resources that are located in 2st quadrants and need to be improved first, they are representative food, streetscape, night view, and entertainment. Although it is said to be a variety of tourism factors that need to be gradually improved in 3st quarters, lifestyle shop, architectural design, and night tourism activities, which differ in importance and satisfaction, are expected to have a great effect on improvement. The quadrant was the only part that needed to maintain the status quo, with the only distribution of the ‘master image’. The implication of this study is that it proposed priorities that can be applied to the actual field.