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초록
영어
With the proliferation of smartphones and 5G networks, mobile social network service (SNS) has become an indispensable part of people’s daily lives. However, with the use of SNS, fatigue and withdrawal behavior gradually emerged. Based on The Transactional Theory of Stress and Coping (TTSC), we explored the mechanism of SNS overload on users’ discontinuous intention under the framework of "stressor-strain-outcome". And we also investigated the moderating effects of gender in this process. We hope that through our research, we can help SNS users to reduce unnecessary fatigue, and provide better suggestions for platform designers to adjust product design to improve user experience.
목차
Abstract
1. Introduction
2. Theoretical Background and Literature Review
2.1 Previous Studies on Social Networks Fatigue and Discontinuance Intention
2.2 Transactional Theory of Stress and Coping
3. Research Model and Propositions
3.1 The Effects of Overloads on SNS Fatigue
3.2 SNS Fatigue and Discontinuous Intention
3.3 The Moderate Effects of Gender
4. Conclusions and Implications
References
1. Introduction
2. Theoretical Background and Literature Review
2.1 Previous Studies on Social Networks Fatigue and Discontinuance Intention
2.2 Transactional Theory of Stress and Coping
3. Research Model and Propositions
3.1 The Effects of Overloads on SNS Fatigue
3.2 SNS Fatigue and Discontinuous Intention
3.3 The Moderate Effects of Gender
4. Conclusions and Implications
References
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