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논문검색

A Study on the Determinants of Drinking Demand and Expenditure of College Students

초록

영어

The purpose of this study is to estimate the factors that affect college students' drinking needs and spending. An analysis model to estimate the determinants affecting drinking needs was applied with a truncated Poisson model and a truncated negative binomial model. Tests to select more appropriate models of the two types were made using the comparison of log-likelihood function and the over-dispersion test. The analysis result was interpreted by applying the truncated negative binomial model as the truncated Poisson model showed over-dispersion. We also applied the Tobit model to analyze the determinants that affect college students' expenditure on drinking. According to the analysis, gender, grade, allowance and parental occupation were the factors influencing statistics, and gender, type of household income, and student religion were the factors influencing expenditure.

목차

Abstract
1. INTRODUCTION
2. LITERATURE REVIEW
3. EXPERIMENTS
3.1 Study design
4. RESULTS
4.1 The demographic characteristics of samples
4.2 Investigative factors analysis of drinking motivation
4.3 Results of analysis using TP model and TNB model
4. DISCUSSIONS
5. Conclusion
Acknowledgement
References

저자정보

  • Seung-gil, Lee Associate Professor, Department of Tourism Management, Namseoul University, Korea

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