earticle

영어

Japan has many long-run cultural contents such as Tokusatsu drama. Ultraman, Kamen Rider, and Super Sentai are called ‘three major Tokusatsu dramas’ in Japan. And 2021 is also a monumental year for these works. Ultraman 55th anniversary, Kamen Rider 50th anniversary, and Super Sentai 45th anniversary. Therefore, various events and commemorative video contents are being developed in various ways. Among these three major dramas, the Kamen Rider series attracts the attention of fans of Tokusatsu dramas with ingenious character concepts and designs every year. In particular, the Heisei Kamen Rider series made a great contribution to leading the Kamen Rider brand for a long time. Then the question naturally arises as to why the Heisei Kamen Rider series is so popular. Usually, in order for a specific work to be well-received by the public, there must be a special reason that gets good reviews. For example, the charm of the work, its differences from existing works, and the parts that fans cheer for will be there. Therefore, it is necessary to consider the overall success factors of the Heisei Kamen Rider series. The purpose of this study is to analyze the characteristics of the Heisei Kamen Rider series, which has led the content of Kamen Rider among Japanese long-run Tokusatsu dramas to this day. This study proceeds as follows. First, the scope and method of this study will be described. Next, examine the success factors of the Heisei Kamen Rider series in terms of content composition and development, And also analyze series fandom. Finally, conclude this study after analyzing how commercial performance of Heisei Kamen Rider goods contribute to series prolongation.