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특집–뉴미디어 콘텐츠와 문학, 문헌에서 본 동북아지역의 문화

智能时代中国视听新媒体与主持传播发展研究

원문정보

Research on the development of new audio-visual media and host communication in the intelligent Era

스마트 시대 뉴미디어와 사회자 전달의 발전 연구

张庆, 金钟赫

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초록

영어

This study mainly focuses on the continuous development of new media technology in the intelligent era, which is changing the pattern of media ecology and has a multi-directional impact on host communication. Starting with the elaboration of the relationship between audio-visual new media and host communication, this paper puts forward that the broadcasting host art, as an information communication form based on art, should develop a new theory of new media host art, then analyzes the theoretical construction basis of audio-visual new media host communication, and discusses the development trend of new media host communication, Finally, it puts forward four main characteristics of audio-visual new media hosting communication, which provides a more solid foundation for the development of broadcasting hosting art theory and practice. Once as an important communication mode of radio and television media, the host communication is showing new characteristics in the new media environment, especially in the intelligent media environment, and its development trend and composition pattern are also quietly changing. Due to the development of 5g and other new communication technologies, AI virtual anchor has also joined the sequence of new formats of hosting communication, and the change of hosting communication subject will inevitably bring relevant hot research. With the continuous development of media form, the host's work must also make appropriate changes to meet the new needs brought by the new environment, new technology and new methodology. The lag of the development of host communication theory does not match the development pattern of the great change of media ecology. How to keep up with the rapid iteration of new media formats in the intelligent era and provide clearer guidance for the benign development of host communication in the changing situation requires more practical and effective actions in the construction of new media host communication theory.

목차

Ⅰ. 引言
Ⅱ. 视听新媒体与主持传播
Ⅲ. 视听新媒体与主持传播的发展趋势
Ⅳ. 视听新媒体主持传播特点
Ⅴ. 结论
参考文献
논문초록

저자정보

  • 张庆 장칭. 中国深圳大学艺术学部教授
  • 金钟赫 김종혁. 韩国大田大学中文系教授

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자료제공 : 네이버학술정보

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