earticle

영어

This study conducted a satisfaction survey of visitors to Changdong Art Village, where the project has been in progress and changed for nine years. As a result of the survey, 41.3% of men and 54.1% of women were satisfied, 59.3% in their teens and 20s, 50% in their 30s and 40s, and 27.5% in their 50s and older by age. Overall, 49.2% said they were satisfied. Factors showing high importance and satisfaction of visitors to Changdong Art Village were derived from the ‘Facade’ and the ‘Atmosphere of the art village’, and factors showing high importance and low satisfaction were ‘External accessibility’ and ‘Pedestrian passage’. Factors with low importance and satisfaction were ‘Mural streets’ and ‘Variety of business’, while factors with low importance and high satisfaction were ‘Internal accessibility’ and ‘Street facilities’. When comparing the project's goals and visitor satisfaction, it was found that the satisfaction of the factors that focused the most on the project plan, such as the ‘Atmosphere of the art village’ and the ‘Facade’, was high, confirming that the direction and purpose of the project were well conveyed to visitors. Satisfaction with infrastructure such as ‘External accessibility’ and ‘Pedestrian passage’ is low, so cooperative relations with Changwon city are important to improve this problem. ‘Mural streets’ are one of the factors that impart the identity of the art village, so improvement should be made through accessibility and visibility consideration, additional promotion, and recruitment of famous artists. And information signs among ‘Internal accessibility’ components should be continuously improved.