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연구논문

속눈썹 펌(LASHLIFT)에 관한 인식과 선호도 연구

원문정보

Customer Perception and Preferences of Lash Lift

이유영, 도주연

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초록

영어

In eye makeup, eyelash curling accounts for the largest portion, and it has a significant influence on the formation of clear eyes. Under such circumstances, this study attempted to investigate people’s perception and preferences of lash lift against adult women in their 20-50s. As ‘point makeup’ has drawn more attention, there have been changes in perception of eyelash perm. Therefore, it is anticipated that the study results would be available as basic data which are needed to provide positive services and satisfy customers at the same time. The study results found the followings: In terms of differences in perception of eyelash perm by age, it is mostly experienced and perceived in all ages. The respondents also recognized that they would be able to change their eye image through eyelash perm. In addition, many respondents said that they have clear eyes thanks to lash lift. Regarding preferences of eyelash perm by age, it is confirmed that a more fascinating image can be created with natural and clear eyes.

중국어

由于翘睫术在美眼美容中所占据的比重最高,再加上对突出清晰眼部轮廓有着重要的影响,因此本研究计划了解20-59岁女性对翘睫术的认识以及喜好差异。 随着眼部妆容越来越受到关注,对可使眼部妆容更加靓丽且健康管理眼睫毛的翘睫术认识也发生了变化,因此本研究将作为让顾客获得满意服务的基础性研究资料。 经分析研究发现,随着年龄的增加,对于翘睫毛的认识,所有年龄段都出现了认识差异,但对于翘睫术可以改变眼部形象的认识是一致的。另外,回答翘睫术有助于突出眼部轮廓的比重较高,而对于翘睫术的各年龄段喜好度调查结果显示,普遍认为翘睫术能带来自然而清晰的眼部变化,而且能呈现出更具魅力的妆容。

목차

Abstract
I. 서론
II. 이론적 배경
1. 속눈썹 미용과 속눈썹 펌
III. 연구방법
1. 연구대상 및 범위
2. 설문지  구성 및 내용
3. 자료처리 및 분석
IV. 연구결과 및 고찰
1. 조사대상자의 인구통계학적 특성
2. 인구통계학적 특성(연령, 최종학력, 수입)에 따른 속눈썹 펌에 관한 인식
3. 인구통계학적 특성(연령, 최종학력, 수입)에 따른 속눈썹 펌에 관한 선호도
V. 결론
참고문헌
中文摘要

저자정보

  • 이유영 Lee Yu Young. 영산대학교 미용예술대학원 대학원생
  • 도주연 Ju-Yeon Do. 영산대학교 Art&tech대학 미용예술학과 교수

참고문헌

자료제공 : 네이버학술정보

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