earticle

영어

This study attempted to investigate the influence of beauty-salon relational benefits on continuance intention against young elderly people. For this, collected data were analyzed by frequency analysis and exploratory factor analysis, using SPSS 23.0. For difference analysis, t-test and one-way ANOVA were performed. To analyze correlations among variables, Pearson’s correlation coefficient was used. Furthermore, multiple regression analysis was conducted to investigate influence on variables. The study results found the followings: First, continuance intention revealed no difference by age, occupation, educational background, religion, monthly allowance and housemate. Second, social and psychological benefits had a positive effect on continuance intention with statistical significance. In other words, as such social and psychological benefits increased, continuance intention got stronger. In terms of influence on continuance intention, social benefits were greater than psychological benefits.

중국어

本研究的目的在于考察了解年轻老人的美容院关系利益对持续使用意向产生的的影响。为了分析资料，采用SPSS23.0统计软件实施了频率分析和探索性因素分析。研究方法则采用差异分析、T-test以及人员布置分散分析。此外，为了分析变量间的相关关系进行了Pearson相关分析，而为了了解变量之间的相互影响关系实施了多重回归分析。通过上述分析得出如下研究结论。第一，持续使用意向并没有因年龄、职业、学历、宗教、每月零用钱、同居者等因素出现差异。第二，影响关系利益的下级因素，即社会受益和心理受益对持续使用意向产生正向影响。也就是说，社会受益和心理受益水平越高，持续使用意向越强烈。另外，相比心理受益，社会受益对持续使用意向的影响力更大。