earticle

영어

This study attempted to investigate the influence of appearance satisfaction on psychological wellbeing by appearance management motives against adult men in Busan and provide basic data which are needed in providing high-quality beauty services and promoting beauty marketing for men. For this, a questionnaire survey was performed against 400 adult men (aged 20-50s) in Busan, and a total of 390 copies excluding 10 poorly answered ones were used for final analysis. The collected data were analyzed, using SPSS 26.0 and AMOS 25, and the results found the followings: First, appearance management motives were divided into trend setting, self-development, self-presentation and personality expression. Concerning the influence of such factors on appearance satisfaction, ‘trend setting’ and ‘self-presentation’ revealed a positive influence with statistical significance while ‘self-development’ showed a negative effect. Therefore, the hypothesis was rejected. In addition, ‘personality expression’ failed to display a statistically significant influence. Second, regarding the effects of appearance management on psychological wellbeing, psychological wellbeing was divided into positive interpersonal relationship, purpose of life, self-acceptance and autonomy. A positive influence with statistical significance was found in all psychological wellbeing factors. Therefore, appearance satisfaction was high by ‘trend setting’ and ‘self-presentation’. It was also confirmed that appearance satisfaction had an influence on psychological wellbeing.

중국어

本研究旨在根据釜山地区成年男性的不同外貌管理动机，了解外貌满意度对心理治愈产生的影响，为男性提供符合外貌管理动机的美容服务，提供有助于男性美容营销活动的基础性资料。为此，在2021年9月1日至9月5日期间，以釜山地区400名20-59岁成年男性为对象实施了问卷调查，其中对10份未诚实解答的问卷进行了作废处理，收集的其余390份有效问卷用于资料分析。经分析研究得出如下结论。首先，外貌管理动机因素可分为引领流行、自我开发、自我炫耀、个性展现四种类型。分析以上四种因素对外貌满意度产生的影响发现，引领流行因素和自我炫耀因素都对外貌满意度产生非常积极肯定的影响，但自我开发因素却产生消极影响，因此推翻了原有假设。此外,个性展现因素对外貌满意度的影响也没有呈现出具有统计学意义。第二，分析外貌满意度对心理治愈因素产生的影响发现，心理治愈因素可以分为积极的人际关系、生活目的、自我接纳、自律性四种类型，而且外貌满意度在心理治愈所有因素中都产生了正向影响。鉴于此, 男性外貌管理动机中引领流行、自我炫耀因素有助于提高外貌满意度，而外貌满意度对心理治愈产生影响。