earticle

영어

This study attempted to investigate the influence of narcissistic personality and beauty benefits on makeup behavior. For this, a questionnaire survey was performed against adult women in their 20-50s, and the collected data were analyzed, using SPSS 26.0. To analyze subjects’ general characteristics, frequency analysis was conducted. For factor analysis and reliability testing, in addition, exploratory factor analysis and Cronbach’s α were carried out respectively. In terms of a research method, Pearson correlation and multiple regression analysis were performed, and the results found the followings: First, in the influence of narcissistic personality on makeup behavior, as other-dependent propensity increased, social management behavior was also high. As self-initiative tendency rose, furthermore, personal management behavior was high. Second, in the effects of beauty benefits on makeup behavior, symbolic benefits were greater than hedonic benefits in terms of influence on social management behavior while the former was smaller than the latter in terms of influence on personal management behavior. Third, in the effects of narcissistic personality on beauty benefits, as other-dependent propensity increased, both hedonic and symbolic benefits were high accordingly.

중국어

本研究以从事老年服务的社会福利师和老年疗养机构的疗养师为对象，分析了老年美容志愿服务满意度和促进老年美容志愿服务以及志愿服务分类必要性之间的关系。分析方法，先采用SPSS WIN 23.0进行了探索性因素分析，然后利用斯皮尔曼相关系数分析了相关关系。此外，为了了解面向老人的美容服务志愿者的满意度和志愿服务必要性之间的相互影响关系, 实施了多重回归分析。经分析研究得出如下结论。首先，在统计学中的显著性水平下，内在满意度对促进老年美容志愿服务活动必要性产生影响。(p<.001) 另外，在老年美容志愿服务满意度和老年美容志愿服务类型必要性之间的关系方面，在统计学中的显著性水平下，内在满意度和外在满意度都对促进老年美容志愿服务活动必要性产生影响。(p<.001)由此可见, 对老年美容志愿服务的满意度越高，越能促进老年美容志愿服务活动。鉴于此，应丰富美容志愿服务类型，开展多种方式的志愿服务。利用本研究成果，在老年福利框架内，为完善美容福利发展方案做出多方努力的话，迎合未来老龄化时代，可以大力发展老年美容福利这一未经开拓的全新领域。