earticle

영어

This study attempted to investigate the influence of information characteristics on information trust, information acceptance and selection intention in cosmetology academy web portals. It is anticipated that the study results would be available as basic data which are needed in enhancing the profitability and competitiveness of cosmetology academies and helping students make career decisions in aware of the importance of web portal keywords. For this, a questionnaire survey was performed against men and women in their 10-40s in Seoul and Gyeonggi-do, and the collected data were analyzed with four different variables: information characteristics, information trust, information acceptance, selection intention. Then, the results found the followings: First, according to the influence of information characteristics on information trust, ‘neutrality’, ‘usefulness’, ‘interaction’, ‘vividness’ and ‘consensus’ revealed a statistically significant effect. Second, concerning the influence of information characteristics on information acceptance, a statistically significant effect was found in ‘usefulness’, ‘interaction’, ‘neutrality’ and ‘consensus’. Third, regarding the influence of information characteristics on selection intention, ‘usefulness’, ‘interaction’, ‘neutrality’, ‘vividness’ and ‘consensus’ revealed a statistically significant effect. Fourth, in terms of the influence of information trust on information acceptance, a statistically significant effect was observed. Fifth, in the influence of information trust on selection intention, a statistically significant effect was found. Sixth, concerning the influence of information acceptance on selection intention, a statistically significant effect was observed. The above results confirm that information recipients in the modern times take neutrality and facts seriously in information trust. In information acceptance and intention to select a cosmetology academy, trend information reflected in consideration of flexibility and interaction enhanced their satisfaction. Furthermore, this study is meaningful in that academy brands are exposed whenever information is searched by updating promotional data through social media.

중국어

本研究基于门户网站的美容学院信息特点对信息信任度和信息接纳以及选择意向产生的影响，认识门户网站检索词对美容学院的重要性，并尝试将其用作提高学院经营收益以及竞争力、帮助预备学员职业规划的基础性资料。为此，以首尔和京畿地区美容学院的10-49岁男女预备学员为对象收集相关资料，并通过实施实证研究，利用美容学院信息特点和信息信任度、信息接纳以及美容学院选择意向等4种变数，归纳整理出如下结果。第一，分析美容学院信息特点对信息信任度产生的影响，发现信息特点中中立性、有效性、相互作用、真实性、类似性对信息信任度产生了具有统计学意义的影响。第二，分析美容学院信息特点对信息接纳产生的影响，发现信息特点中有效性、相互作用、中立性、类似性对信息接纳产生了具有统计学意义的影响。第三，分析美容学院信息特点对美容学院选择意向产生的影响，发现信息特点中有效性、相互作用、中立性、类似性、真实性对美容学院选择意向产生了具有统计学意义的影响。第四，分析信息信任度对信息接纳产生的影响，发现信息信任度对信息接纳产生了具有统计学意义的影响。第五，分析信息信任度对美容学院选择意向产生的影响，发现信息信任度对美容学院选择意向产生了具有统计学意义的影响。第六，分析信息接纳对美容学院选择意向产生的影响，发现信息接纳对美容学院选择意向产生了具有统计学意义的影响。这一结果表明，现代信息用户在信息信任度方面重视中立性和真实性，而在信息接纳和美容学院选择意向方面，鉴于灵活性和相互作用，对反映学院经营情况的最新动态信息呈现出较高的满意度。另外，上传更新学员的社交网站宣传资料，在搜索信息检索时持续曝光学院品牌，也是本研究的意义所在。