earticle

영어

This study was conducted with a focus on Hanbok Experience among Traditional Culture Experiences that are actively executed in Jeonju Hanok Village. Why tourists who visited Jeonju Hanok Village wear Hanbok, how they do the Hanbok Experience, what kinds of feelings they feel while doing the Hanbok Experience, and what meanings they are releasing by sharing pictures of doing Hanbok Experience online have been analyzed. This study was carried out based on qualitative research method, utilizing anthropological fieldwork and phenomenological research method. A participation observation and an in-depth interview were performed on tourists who are doing Hanbok Experience in Jeonju Hanok Village. In addition, reviews on Hanbok Experience tourists who tried the Hanbok Experience wrote online were collected and their common meanings in regard to Hanbok Experience were analyzed. Specifically, this study organized the process of Jeonju Hanok Village turning into a tourist site and the plan, change process, and the current status of Traditional Culture Experience Tourism of Jeonju Hanok Village through an examination of ‘Master Plan for Fostering Jeonju Traditional Culture City’ business. In Jeonju Hanok Village where an image of tradition was formed based on such process, the process of ‘Hanbok Day’, Hanbok Experience, and Hanbok rental shops expanding as a momentum for Hanbok Experience to appear was examined. Through this process, the background and the present condition in which Hanbok Experience could have been invigorated in Jeonju Hanok Village could be identified, and through the verbal statement experience review of tourists who did Hanbok Experience, the motivation for experience, experience method, feelings felt through the experience, influence of experience, and others were analyzed. The tourists who visited Jeonju Hanok Village feels Jeonju Hanok Village is an appropriate place for a traditional culture experience due to the traditional factors including a cultural heritage, Hanok, and a stone wall. Therefore, tourists show a spontaneity to wear traditional clothing, Hanbok, in a traditional culture city Jeonju and the traditional place in the center, Jeonju Hanok Village. Also, they feel unusual, non-daily, traditional, and other emotions as they meet Hanbok Experience as a form of play. At the same time, by taking pictures to commemorate one’s own self wearing Hanbok, sharing them online, and writing reviews on Hanbok Experience, they show an exhibitionistic aspect. In other words, it was confirmed that tourists wish to do the Hanbok Experience as a Traditional Culture Experience because they feel the joy of experience and a sense of getting out of their own daily routines by doing the Hanbok Experience in a traditional space of an atmosphere different from daily life. This study is relevant as it deals with aspects that had been lacking analysis on the experience and meaning of Hanbok Experience among existing studies on Hanbok Experience through an in-depth analysis on tourists who do the Hanbok Experience. Also, it can contribute to the understanding and analysis of meanings about Traditional Culture Experience Tourism and clothes experience tourism.

한국어

본 연구는 전주한옥마을에서 활발하게 이루어지고 있는 한복체험을 통해 관광 객들이 왜 한복을 입는지 어떠한 감정을 느끼는지 무엇이 이들에게 한복체험을 하 게 하는지 한복체험을 어떻게 하는지 그리고 한복체험을 하는 사진을 온라인에 공 유하며 어떠한 의미를 발산하고 있는지 분석하였다. 이를 위해 질적연구방법에 기반하여 인류학적 현장조사와 현상학적 연구방법을 중심으로 연구를 수행하였다. 전주한옥마을에서 한복체험을 하는 관광객들을 참여 관찰 및 심층면접 하였으며, 이들이 온라인에 작성한 체험후기를 수집하여 한복체 험에 대한 이들의 공통적인 의미에 대하여 분석하였다. 본 연구에서는 전주한옥마을이 관광지화되는 과정과 ‘전주 전통문화도시 육성 기본계획’사업에 대한 검토를 통해 전주한옥마을의 전통문화체험프로그램의 초기계획을 살펴보았다. 이를 토대로 전통문화도시의 이미지가 형성된 전주한옥마을에 서 한복체험이 등장하게 된 계기로 ‘한복데이’와 이후 한복체험과 한복대여점이 확 산된 과정에 대하여 살펴보았다. 이를 통해 전주한옥마을에서 한복체험이 활성화될 수 있었던 배경 파악과 한복 체험을 하는 관광객들의 구술과 체험후기를 통해 한복체험을 하는 동기, 방법, 체 험을 통해 느끼는 감정과 체험의 영향에 대해 분석할 수 있었다. 한복체험을 하는 관광객들은 전주와 전주한옥마을이 가진 전통적인 이미지와 요소로 인해 한복체험 을 하고자 하는 자발성과 한복체험을 통해 이색성, 비일상성, 전통성 등을 느낀다. 또 한복을 입은 자신의 모습을 기념화하기 위해 사진을 찍고, 이를 온라인에 공유 하며 과시성을 파악하였다. 본 연구는 한복체험을 하는 관광객들에 대한 심도있는 분석으로 기존 연구에서 한복체험의 경험과 의미 에 대한 분석이 미흡했던 부분을 다뤘다는 점에서 의의가 있다. 이를 바탕으로 의복체험관광에 대한 이해를 높일 수 있으며, 다양한 분야의 전통문화체험관광을 이해하고 의미를 분석하는데 기여할 수 있다.