earticle

영어

Zhejiang Merchants has successfully developed its private economy and made a economic ‘miracle' since China's reform and open policy in 1978. Zhejiang Province has achieved great success in the development of private enterprises, and a number of outstanding entrepreneurs appeared. Eastern Zhejiang Culture today normally means the academic culture of the region of Zhejiang, or influenced the entrepreneurship and business ethics of Zhejiang Merchants. Futhermore, Zhejiang Merchants were historically by the value of traditional Utilitarian Confucianism of ‘practically with utility’, ‘Benefits from virtue’, and ‘creative and pioneering spirit' from Eastern Zhejiang School. The formation of the value which has an important value of the development of the society and its progress is the core of the modern value of the traditional culture of Zhejiang Province. The survey was carried out on the basis of an empirical analysis of enterprises run by enterprises from Zhejiang Province, and the influence of the modern entrepreneurship formed by the influence of the Eastern Zhejiang Culture was explored. Through this study, we confirmed the historical and cultural traditions of Zhejiang Province was as an important cultural factors that formed the spirit of entrepreneurship for modern Zhejiang Merchants and revealed the have positive relationship B market and competition performances with the enterprise management activities. It’s a great theoretical and practical significance to explore how to turn brilliant traditional culture into a spiritual drive to run modern enterprises.