earticle

영어

With the development of ubiquitous computing technology, U-business is a growing phenomenon and gradually becoming a reality. Accordingly, academics and practitioners might be interested in the research on the typology of U-business and its strategic directions. This paper attempts to develop a conceptual framework in order to identify and characterize U-business strategic positioning in a variety of U-business contexts. For empirical testing, we conducted an investigation into the U-business strategies of Korean companies. Our preliminary result shows that firms from different U-business contexts adopt different strategic directions when implementing new U-businesses. In conclusion, U-business will continue to empower firms in order to enhance their competitive advantage in their own industries.