earticle

영어

With high vaccination rates, living with COVID strategy is considered in the major economics. However, there is a lack of detailed research on how the deeply suppressed travel intention will manifest under the new normal. In response, we propose a model to predict the pent-up intention of travel in the future., Specifically, we apply the thought suppression concept, in the integrated framework of feelings-as-information theory and the extended construct-negotiation framework that includes learned helplessness. This study analyzes not only the current impact of travel constraints with learned helplessness, but also feelings toward travel-related content online and willingness to negotiate with the constraints will be analyzed. We expect these new attempts would provide meaningful implications on online travel content providers or travel marketers online.