earticle

영어

The goal of our research is to offer theoretical propositions to delve into the current phenomenon of an organization’s adoption or implementation of metaverse platforms or services. Our study attempted to employ the theoretical underpinnings of the goal contagion theory, dynamic capabilities, big blur effect, and the theory of organizational creativity. The current study suggests aspects of such theorybased organizational behaviors and tendencies which may affect the adoption or implementation willingness toward metaverse platforms and services. A theoretical research model and propositions are illustrated and discussed.