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논문검색

방한 중국관광객의 공유숙박 서비스 선택에 미치는 요인분석

원문정보

Analysis on the Influencing Factors of Chinese Tourists' Choice of Shared Accommodation Services During their Visit to South Korea

왕샤오, 윤지환, 우이군, 이매염, 진요

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초록

영어

The rapidly changing tourism industry should be considered from the perspective of Chinese tourists visiting South Korea, and public enterprises should strategically maintain and develop public accommodation as the number of public accommodation users continues to increase. In this paper, the combined model of TAM and TPB was used to conduct the statistical processing of this study using the statistical program SPSS Statistics 23.0, including frequency analysis, confidence analysis, factor analysis, regression analysis and Sobel test, revealing the perceived usefulness, perceived simplicity and attitude, subjective norms, The influence relationship between perceived behavioral control. The perceived usefulness and perceived simplicity of Chinese tourists had a positive impact on their attitudes towards shared accommodation. Attitude, subjective norms and perceived behavioral control have a direct impact on behavioral intention. This paper points out the strategic direction for Chinese tourists to use more public accommodation and gives us practical inspiration.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 중국 관광객
2. 공유경제와 공유숙박
3. 기술수용모델(TAM)과 계획된 행동이론(TPB)의 결합모델
4. 행동의도
Ⅲ. 연구 설계
1. 연구모형과 가설 설정
2. 변수의 조작적 정의 및 측정
3. 조사방법 및 분석방법
Ⅳ. 분석결과
1. 인구통계학적 특성
2. 신뢰성 및 타당성 검증
3. 확인적 요인분석
4. 가설검증
Ⅴ. 결론
참고문헌

저자정보

  • 왕샤오 Xiao Wang. 경희대학교 스마트관광원 박사
  • 윤지환 Jeehuan Yoon. 경희대학교 스마트관광원 교수
  • 우이군 Yijun Yu. 경희대학교 스마트관광원 박사
  • 이매염 Meiyan Li. 경희대학교 일반대학원 관광학과 박사
  • 진요 Yao Chen. 경희대학교 일반대학원 관광학과 석사

참고문헌

자료제공 : 네이버학술정보

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