earticle

영어

Island is geographically isolated and its natural environment is well preserved, and a small number of residents have a more relaxed life than the city and have a unique culture. Previously, domestic policies regarding island tourism focused only on building infrastructure in terms of improving the island's tourism acceptance posture, why tourists visit the island, and why tourists feel uncomfortable about it. However, recent studies have examined the effects of island tourist restrictions and tourist motivations on tourist selection attributes according to individual involvement, and the effects of island tourist selection attributes on satisfaction, revisit and recommendation intentions. Interest in island tourist attractions with poor geographical access is increasing due to changes in trends such as increased leisure time, development of transportation, and development of SNS. Accordingly, this study identifies visitors to Udo Marine Provincial Park and analyzes the effect of the selection on overall satisfaction. In addition, the purpose of the study is to derive the direction of development and policy direction of Udo Marine Provincial Park. As a result, landscape attractiveness and traffic service selection properties had a positive impact on overall satisfaction, and visitors' overall satisfaction had a positive impact on their willingness to revisit Udo Marine Provincial Park and their recommendation.