원문정보
A Study on Kiosk Characteristics, Satisfaction, Recommendation Intention, and Continuous Use Intention : Focusing on Fast Food Restaurants
초록
영어
Kiosk’s position in the distribution industry is becoming more and more critical in recent years and expected to become universal not only for large-scale catering franchise but also for small business owners. It also predicted that consumer will become familiar with using the kiosk and will prefer the kiosk over going to a salesperson. Today, kiosks are becoming more and more critical in modern society, but the reality is that there is still insufficient empirical research on kiosks. Therefore, this research investigated influence relationship among kiosk characteristics, satisfaction, continuous use intention and recommendation intention. The research resulted in several significant findings. First, playfulness, information quality, and navigability of kiosk characteristics have a positive effect on satisfaction. Second, satisfaction has a positive effect on continuous use intention and recommendation intention. This research expected to provide useful suggestions on how to use the kiosk in ways to continuously and systematically attract and secure customers for various food service.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 키오스크 특성
2. 만족도
3. 추천의도와 지속사용의도
Ⅲ. 연구설계
1. 연구모형과 가설의 설정
2. 설문지 구성 및 변수의 조작적 정의
3. 자료수집 및 분석방법
Ⅳ. 성과분석
1. 표본의 특성
2. 측정변수의 타당성 및 신뢰성
3. 측정변수 간의 상관관계
4. 가설 검증
Ⅴ. 결론
참고문헌