earticle

논문검색

항공 셀프서비스 특성, 계획행동이론, 행동의도 간의 영향 관계

원문정보

A Study on the Aeronautical Self-Service Characteristics, Planning Behavior Theory and Behavioral Intention

윤규미, 윤여산

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this work was to present a model of how aerial self-service characteristics affect user behavior and to clarify the relationship between these factors. The time range of the study was set for the base year in 2021. The target range was ordinary adults aged 20 or older who had experience using self-service devices while touring abroad within the past three years. The survey method was conducted using a mobile, self-inputting questionnaire method through a survey company. A total of 214 copies were distributed and recovered, and a total of 189 copies were used for empirical analysis, except for 25 questionnaires with low response rates or biased responses. Empirical analysis was analyzed using the SPSSWIN Ver 22.0 statistical package program after questioners were collected. A total of six hypotheses have been established to achieve the objective of this study. The hypothesis test confirmed that six out of six hypotheses were adopted or partially adopted, and the relevance of aviation self-service characteristics to the effect on users' behavioral intentions was verified. In this study, the time range was set to three years in consideration of Covid-19, but there may be time gaps that can cause distortion of memory, so future studies need to re-scope the time range to derive the results.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 항공 셀프서비스 특징
2. 계획행동이론
3. 행동의도
Ⅲ. 연구설계
1. 연구모형 및 가설의 설정
2. 변수의 조작적 정의 및 설문의 구성
3. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 표본의 인구통계학적 특성
2. 측정변수의 신뢰성과 타당성 검정 결과
3. 가설의 검정
Ⅴ. 결론
참고문헌

저자정보

  • 윤규미 Kyumee Youn. 가톨릭관동대학교 항공운항서비스학과 교수
  • 윤여산 Yeosan Yoon. 경기대학교 관광학 박사

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 6,300원

      0개의 논문이 장바구니에 담겼습니다.