earticle

영어

In recent years, in the new background of media convergence, the martial arts film and television works that have set off several crazes in the domestic and international markets have used all-media platforms to expand the scope of dissemination of themselves , the presentation mode has also achieved diversified development. In addition to large-scale film and television productions, low-cost web dramas rely on their own advantages to further expand the scope of the dissemination of such film and television works, and gradually form a series of dissemination and diffusion mechanisms that conform to their own operational logic. Communication itself is a manifestation of social relations. Therefore, under the sociological context, the elements of the formation, occurrence and acceptance of communication and their linkages can be more clearly demonstrated. This article selects the first phenomenon-level online martial arts drama The word of honor in 2021 as the case study object, and uses the modified cultural diamond theory which come up with Victoria D. Alexander as the framework to explore its communication mechanism from the perspective of art, society, authors, consumption and distributors.