earticle

영어

This article analyzes how kinship terms for brothers and sisters used for non-relatives are translated in the subtitling and dubbing translations of the Korean drama “My Love from the Star”, based on foreignization and domestication strategies criterioned by Venuti. The analysis showed that the foreignization and domestication strategies were applied in 24.8% and 75.2% of subtitling, respectively. In dubbing, the ratios were 33.4% and 66.6%, respectively. With regard to the impact of an increased understanding of Korean culture among Japanese audiences on selection of the translation strategies, the numeric figures exemplify the dominance of the domestication strategies. However, in dialogues between individual characters, the tendency to use the foreignization strategies of terms that show intimacy that a speaker feels toward a listener. This suggests that, behind the use the foreignization strategies for such terms, there is the DVD producer’s assumption that using of Korean kinship terms for brothers and sisters in referring to non-relatives will be understood by Japanese audiences in consideration of the increased understanding of Korean culture since the onset of the Korean boom. As for differences in the use of translation strategies between subtitling and dubbing, the analysis found that foreignization strategies are more frequently seen in dubbing than in subtitling, presumably because of the influence of norms for audiovisual translation. While there is a restriction on text lengths in subtitling, much less omission of what is spoken is required for dubbing than for subtitling. This is assumed to be one reason for adopting the foreignization strategies while considering correlations of dialogues.