원문정보
국제문화기술진흥원
International Journal of Advanced Culture Technology(IJACT)
Volume 9 Number 2
2021.06
pp.1-9
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
Focusing on China’s profound historical/cultural heritage, as well as its favorable environment for the expansion of cultural and creative industries (CCIs), this paper considers the unique attributes of Chinese museum cultural and creative products (MCCPs) from the angle of cross-border development, and summarizes the main forms and effects of cross-border innovation in relation to Chinese MCCPs. It also examines the chief problems of Chinese MCCPs’ cross-border growth at three levels – the national policy system, product development, and design and marketing – to explore countermeasures and suggestions for cross-border novelties and the advancement of products.
목차
Abstract
1. INTRODUCTION
2. THE DEVELOPMENT AND ATTRIBUTES OF CHINESE MCCPS
2.1 The development of Chinese MCCPs
2.2 The attributes of Chinese MCCPs
3. CROSS-BORDER INNOVATION: THE FORMS AND EFFECTS OF CHINESE MCCPS
3.1 Cross-border innovation: Culture
3.2 Cross-border innovation: Design
3.3 Cross-border innovation: Marketing
4. PROBLEMS OF CROSS-BORDER INNOVATION AND THE DEVELOPMENT OF CHINESE MCCPS
5. CONCLUSION AND SUGGESTION
ACKNOWLEDGEMENT
REFERENCES
1. INTRODUCTION
2. THE DEVELOPMENT AND ATTRIBUTES OF CHINESE MCCPS
2.1 The development of Chinese MCCPs
2.2 The attributes of Chinese MCCPs
3. CROSS-BORDER INNOVATION: THE FORMS AND EFFECTS OF CHINESE MCCPS
3.1 Cross-border innovation: Culture
3.2 Cross-border innovation: Design
3.3 Cross-border innovation: Marketing
4. PROBLEMS OF CROSS-BORDER INNOVATION AND THE DEVELOPMENT OF CHINESE MCCPS
5. CONCLUSION AND SUGGESTION
ACKNOWLEDGEMENT
REFERENCES
키워드
저자정보
참고문헌
자료제공 : 네이버학술정보