earticle

영어

Background/Objectives: This paper analyzes the impact of social media circle characteristics on online information sharing behavior, and tries to provide proposals for improving the operation level of social media circle. Methods/Statistical analysis: The purpose of this study is to identify the preceding studies on Online Information Sharing Behavior in Social Media Circle and to establish a hypothesis through it. For this purpose, important factors were derived through previous studies. Findings: Through previous studies, important factors such as Relationship intensity, Number of members, Trust (Members' platform trust, Members' moral trust of others, members' ability trust of others), and online information sharing behavior were found and a research model was derived. Improvements/Applications: As this study is a qualitative study, it seems that a quantitative study is needed in the future.