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논문검색

문화요인이 제휴성과에 미치는 영향에 관한 비교연구 : 한국 vs 미국기업을 대상으로

원문정보

A Comparative Study on the Influence of Cultural Factors on Alliance Performance : For Korean & U. S. Companies

이정아, 강낙중

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

This paper analyze the moderating effect of cultural factors on performance and alliance strategy. The purpose of this study is to analyze the effect of national cultural factors and type of alliance orientation (technology-oriented alliance, market-oriented alliance) on alliance performance. To analyze this study, a survey was conducted on companies that have partnerships with foreign companies. To verify this research model, we collected data from international alliance companies. The research has shown that the national cultural factors have a significant impact on the type of alliance and the performance of companies. This study can provide meaningful implications for international companies to achieve better performance by identifying appropriate cultural traits and types of alliances for partnerships.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론 및 선행연구
Ⅲ. 연구방법
Ⅳ. 실증분석 결과
Ⅴ. 결론
참고문헌

저자정보

  • 이정아 Jung Ah Lee. 부산대학교 경영학과 강사
  • 강낙중 Nak Jung Kang. 동의대학교 유통물류학과 교수

참고문헌

자료제공 : 네이버학술정보

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