원문정보
A Study on Vitalization for Inducement of Tourists Using Gastronomy Tourism : Focusing on Using SNS Information Characteristics-
초록
영어
This study tried to analyze the relations among SNS information characteristics, gastronomy tourism, tourist’s flow and attitude toward the tourist destination. Especially, this study focused on the mediating effects of gastronomy tourism and tourist's flow. it suggested the strategies for attracting tourist to the area for promoting regional tourism through the empirical analysis. In order to achieve the objectives, the data was collected by online survey of S. Korean tourists who have traveled within 2 years, from Jan, 6th to 20th, 2021. And 205 valid samples were used. SPSS 20.0 program was used for the empirical analysis. And the results were as follows; there are mediating effects of gastronomy tourism and tourist’s flow on the relationship between SNS information characteristics and tourist destination attitude. Furthermore, Tourist’s flow has the mediating effect on between gastronomy tourism and tourist destination attitude. The results of the study provide evidence suggesting that gastronomy tourism and Tourist’s flow play major roles between SNS characteristics and attitude toward the tourist destination. Also, it indicates that some tourists would return to the same destination to savor its unique gastronomy that leads to the experience of flow. Implications for practitioners are also discussed.
목차
Ⅰ. 서론
II. 이론적 배경
1. SNS정보특성
2. 식도락관광
3. 관광몰입
4. 관광지 태도
Ⅲ. 연구설계
1. 연구모형과 가설설정
2. 변수의 조작적 정의 및 설문지 구성
3. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 표본의 특성
2. 신뢰성 및 타당성 검정
3. 연구가설 검정
IV. 결론
참고문헌