원문정보
A Study on the Determinants of Information Adoption of Online HMR Consumers : Application of information adoption model
초록
영어
This study aims to identify the determinants of HMR consumers' information adoption amid the recent proliferation of untact consumption culture, and to increase the growth and level of HMR in the fast-growing HMR market. This study analyzed from the perspective of the Information Adoption Model (IAM), and the analysis showed that the relevance and neutrality of subfactors of HMR information quality had a significant impact on information usability, but brevity did not. It has been shown that veracity, expertise, and reputation, subfactors of the information source's public confidence, have had a significant impact on information utility, and information utility has had a significant impact on information adoption. This means that HMR consumers adopt information from the information quality of the central path relevance and neutrality, and from the sources of truth, expertise, and reputation of the surrounding path, if they perceive it as useful. The results of this study will be a source of extensive marketing activities by restaurants and food companies that recognize the importance of online HMR consumers' information processing processes, and will contribute to the rapid growth of the HMR market and the level of HMR in Korea.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. HMR (Home Meal Replacement)
2. 정보채택모델 (Information Adoption Model)
Ⅲ. 연구설계
1. 연구모형
2. 연구가설
2. 조작적 정의 및 설문지 구성
3. 조사방법과 조사기간
Ⅳ. 분석결과
1. 표본의 특성
2. 측정척도의 타당성 검토
3. 가설의 검증
Ⅴ. 결론
참고문헌