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영어

The purpose of this study is to draw the factors of local tourism governance to cope with gentrification in tourism and evaluate each factor’s order of priority. To address the goal, this study applied the AHP(Analytic Hierarchy Process) method. First of all, this researcher set up the hierarchical model and selected a group of 15 persons who were well-aware of the formation of local tourism governance as an expert panel for the survey of AHP-based pairwise comparison. For AHP analysis, web-based analysis software, ‘Make It’, was utilized. The hierarchical structure of AHP was set up as 5 main items (the security and transparency of participation, the establishment of institutional grounds and support, cooperation and trust, expertise and responsibility, & locality) and 21 detailed items. According to the findings, among the five upper factors, the most important factor in building up local tourism governance was found to be the establishment of institutional grounds and support, and the next were found to be cooperation/trust, the security/transparency of participation, expertise/responsibility, and locality in order.