earticle

영어

This study attempted to develop calligraphic designs for cosmetics brands, using KAKAO FRIENDS emoticons. For this, adjective emotional words were extracted and analyzed by FGI and Charles Osgood. Then the Kakao Friends names were designed using Korean calligraphy. The results found the following: First, Ryan represents a big blunt male lion while Apeach symbolizes a playful character. In addition, Muzi becomes shy easily, and Con looks like a small crocodile. Second, Ryan has a manly and intelligent image, while Apeach is feminine, lovely, and cute. Muzi is gentle and playful, while Con is unique, dark, and wild. Based on such characteristics of the emoticons, this study developed calligraphy designs for cosmetics brands.

중국어

本研究目的在于使用可可朋友表情包制作化妆品品牌的美术字。为此，利用定性调查方法FGI和查尔斯·奥斯古德的心理学方 法，分析形容词词性的感性形象词汇，并利用经分析的形容词词性感性形象，把可可朋友表情包卡通形象的名字设计成韩文美术 字。本文经研究得出如下结论。首先，RYAN是雄狮形象，块头大，性格冷淡；APEACH是桃子形象，喜欢恶作剧，性格容易 害羞；CON是绿色鳄鱼形象。第二，RYAN是散发男性阳刚美且充满智慧的可爱形象；APEACH是拥有女人味且惹人爱的可爱 形象；MUJI是愉快、多情、有趣的形象；CON是充满个性且阴险粗鲁的形象。利用这些表情包的特点，设计了能够用于化妆品 品牌的美术字。