원문정보
초록
영어
The purpose of this study is to analyze the structural relationship among fan experience, fan satisfaction, team attachment, psychological well-being, team loyalty and quality of life. Specifically, the structural equation model is analyzed for the team performance side leading to fan experience-fan satisfaction-team attachment-team loyalty and the an performance side leading to fan experience-fan satisfaction-psychological well-being-quality of life. The survey to achieve the goal of this study is a professional baseball fan. 150 pilot envestigation and 348 main envestigation were selected as the final effective samples. Data processing was done with SPSS 23 for frequency analysis, exploratory factor analysis and reliability analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, fan experience had a positive effect on the fan satisfaction. Second, fan satisfaction had a positive effect on the team attachment. Third, fan satisfaction had a positive effect on the psychological well-being. Fourth, team attachment had a positive effect on theteam loyalty. Fifth, psychological well-being had a positive effect on the quality of life.
목차
1. Introduction
2. Study Hypothesis
2.1 Relationship Between Fan Experience and Fan Satisfaction
2.2 Relationship Between Team Satisfaction and Fan Attachment
2.3 Relationship Between Fan Satisfaction and Psychological Well-being
2.4 Relationship Between Team Attachment and Team Loyalty
2.5 Relationship Between Psychological Well-being and Quality of Life
3. Research Method
3.1 Research Subjects
3.2 Research Tools
4. Results
4.1 Analysis of Validity and Reliability of Exogenous Variables
4.2 Analysis of Validity and Reliability of Measurement Model
4.3 Hypothesis Verification Result
5. Conclusion
Acknowledgement
References